As I’m sure you’ve already discovered, it now takes more than your typical newspaper ad, radio spot and networking meeting to get the sales you used to get.  Why?  Because the dynamics of the market have changed dramatically.  Shouldn't the way you market your business change too?

Unfortunately, you can’t get find and attract that elusive cash paying customer until you learn how to market your business better.  But, if you're using the traditional marketing and lead generation methods out there today, then you're working twice as hard for half the results. 

That’s Why I’m So Excited to Introduce to You ...

A Guerrilla Marketing Workshop Created Exclusively for Small Business Owners

Guerrilla Tactics That They Don’t Teach You Anywhere Else!

This is a video of a live workshop I recently conducted with several small business owners.  This intensive audio/video course will immerse you in must-have sales and marketing techniques that you and your business will need, not just to survive but thrive. You’ll walk away with sustainable competitive advantages regardless of what’s happening in the housing market or the stock market.

You will also find simple to use strategies that you can start implement right away to enhance all your current marketing efforts.  I don’t just give you the high level of what to do, I go one step further and in most cases tell you exactly how to do it.  What you don’t need is a bunch of theory.  What you do need is effective marketing tools that work.

In simple terms, there are only two ways to bring in more sales.  Find new clients/customers or sell more to your current ones.  I'll show you how to do both. 

No Matter What You Sell, How High The Price or How Bad The Economy is, People Are Still Buying! You Just Need to Make Sure They Buy From You!

In times like these, your competitors will slow down or even eliminate some or all of their marketing efforts.  This creates an opportunity for you to capture their customers if you already have systems in place to do so.

Your job is to take advantage of this opportunity and find those prospects that ARE ready, willing and able to buy and make sure that they buy from you, not your competition. 

And guess what?  You don't necessarily need more marketing money to increase sales.  Instead, it's your ability to use the marketing money and resources you already have more effectively.

What it really comes down to is having sales generating systems in place that you can use to get a predictable and constant stream of sales regardless of what is going on around the block or around the world.

You'll Learn More Than You Ever Thought Possible!

The strategies I teach can help even if you’ve got no marketing plan and no marketing strategies currently in place.  Even if you have no sales or marketing experience, are new to your industry or have no computer or Internet marketing skills. 

In This Video-Taped Live Workshop You’ll Discover:

How can you exploit those differences to make prospects select your products and services over the competition?  You’ll walk away with your own personalized set of written goals and strategies for the coming year.  This is huge!

 

 

 

 

Learn How to:

	Develop Your Brand Image - What is it now and what do you want it to be - this drives everything else
	Strategically target and own niche markets that you may not have known existed before
	Develop a Unique Selling Proposition (USP) that will give you a distinct advantage over any and all competitors.  Get this one thing right and your business will thrive!
	Install and implement effective systems throughout your business to improve efficiency and profitability
	SWOT Analysis - We'll discuss and create your Strengths, Weaknesses, Opportunities and Threats – once you understand this, it will change the way you view everything else in your business.
	Increase customer satisfaction, loyalty and future profits
	Get so close to your customers and prospects that your competition is virtually locked out
	The huge advantage of Niche marketing.  I’ll give you a variety of ways to identify and target your own niche.  Get this right and you’ve just eliminated 90% of your competitors

Also Included: A fill-in-the-blanks marketing plan that I walk you through step by step

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CD #2 - Education-Based Marketing (E-B-M)

There are hundreds, perhaps thousands of prospects in your trading area that have thought about doing business with you at one time or another. The secret is to develop a way to find them and convince them to buy or do business with you...today.  In this section, I’m going to show you specific strategies developed by some of the best marketers and copywriters in the business.

 You’ll learn how to increase your qualified leads and advertising ROI regardless of the advertising media you use. 

 

 

 

You'll Learn How To:

	The 5 basic principles of an effective education based marketing system
	6 essential components required to ensure that your E-B-M program runs properly
	Use secret direct mail writing techniques in your ads that can double your response rates
	Utilize the art of writing effective headlines to get your prospects to read your all your ads
	Track all your promotional efforts so you can put your money where it is most effective
	How to use a very simple free report to generate sales.  I’ll give you a ton tactics for getting your special reports opened, read and appreciated
	Secrets to creating information that your prospects will gladly give their contact information for
	How to get your prospects to “raise their hands” showing you that they are qualified prospects and demonstrate their interest

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 CD #3 - Lead Generation and Advertising on Steroids – How to Drive Massive Amounts of Traffic to Your Business

Discover How to:

	Generate buzz using viral marketing techniques that cost you almost nothing
	Create more effective newspaper ads guaranteed to bring in more qualified leads
	Develop irresistible offers that prospects can’t find anywhere else
	Increase your response rates to yellow pages ads using simple techniques that cost you less than you’re currently paying
	Use 7 emotional appeals that stimulate people to action.  Understand and use these triggers that drive your prospects to make decisions
	Apply psychological reasons why people buy to hook your prospects before they ever even contact you

You know what most businesses do after the sale?  NOTHING!  Many companies all but stop their marketing efforts after the customer buys.  Once a prospect becomes a customer, you need to continue to build the relationship.  I

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Are you spending huge amounts of time and money driving traffic to your website only to see a tiny percentage of visitors turn into clients or customers?   How would you like your prospects to purchase your products or services on their first visit to your store or office?  It’s possible with a dynamic “pre-selling” website.  In this section you’ll discover the critical elements that will make your website pre-sell like crazy.

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SYSTEMIZE!  That’s the key to getting a constant stream of never-ending referrals.  Unfortunately, very few businesses do it.  In this section you’ll learn how to implement multiple “stealth” referral systems that will produce predictable, consistent, and duplicable results time and time again. 

You’ll walk away with specific strategies and systems, checklists and forms that you can immediately put to use in your own business to start a river of new customers.  You’re gonna kick yourself for not using these easy strategies before.

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 So Let's Add It All Up...

If your program is worth so much, why is your price so low? Fair question!